A Little About Me
Hi, I’m Jordyn.
I’ve always been drawn to people who build things from the ground up. Small businesses, creative ideas, and organizations working to grow something meaningful. There’s something brave about starting something of your own, and I’ve always respected the work that goes into building a business.
My background is in digital marketing strategy, and I enjoy the process of turning ideas into systems that help businesses grow. I’m naturally analytical, but I also care about how things feel. Good marketing should make sense on paper, but it should also reflect the personality and values of the business behind it.
I work with small businesses because I understand how many roles business owners carry. Marketing shouldn’t be the thing that slows you down. My goal is to bring clarity, strategy, and consistency to that part of your business so you can focus on the work you care about most.
Experience
Alongside my independent work with small businesses, I recently worked as a Digital Media Strategist at Betenbough Companies. In this role I managed and optimized large scale digital marketing campaigns across multiple platforms and oversaw a $6 million annual marketing budget.
My work focused on improving performance, strengthening brand visibility, and developing marketing strategies that align with how customers actually think and make decisions. I managed campaigns across platforms including Google Ads, Meta Ads, YouTube, and real estate advertising networks.
Through this work I collaborated with creative teams, analyzed campaign performance, and continually refined strategies that improve lead generation and return on investment. I was also recognized by Google as one of the top 20 growth accounts nationally for implementing best practice advertising strategies.
Before joining Betenbough, I worked at Texas Tech University in digital communications. In that role I helped manage email marketing and marketing automation through Salesforce Marketing Cloud. My work focused on creating communication journeys that supported student engagement and enrollment goals. Jordyn.Rizzuto.Resume
These experiences shaped the way I approach marketing today. I combine data, strategy, and creativity to help organizations reach the right audience.
Key Achievements
Highlights from my work include:
Managed over $6M in annual digital advertising spend across Google Ads, Meta Ads, YouTube, Zillow, and Realtor.com.
Improved SEO performance by increasing domain authority from 30 to 50 and strengthening overall website optimization.
Built marketing automation journeys in Salesforce Marketing Cloud to support engagement and enrollment.
Recognized by Google as a top growth account nationally for implementing best-practice advertising strategies.
Developed and optimized multi-channel paid media campaigns that improved lead generation and return on investment.
Collaborated with creative and marketing teams to align messaging across the full customer journey.
Digital marketing evolves quickly, so continuing to learn and stay current with new tools and strategies is important to me.
Certifications & Education
Certifications
Harvard University, Digital Marketing Strategy
Salesforce Marketing Cloud Email Specialist
Google Ads Search Certification
HubSpot SEO Certification
HubSpot Email Marketing Certification
HubSpot SEO Certification
Hootsuite Certification
Google Analytics for Beginners Course Certification
Education
Texas Tech University
Rawls College of Business
Bachelor of Business Administration in Marketing
Magna Cum Laude
My Approach
Marketing does not need to be complicated or filled with confusing language to be effective. I believe in clear strategy, thoughtful execution, and steady improvement over time.
Whether I am helping a small business build its first website or managing large advertising campaigns, the goal is the same. Connect the right people with the value your business provides.
When marketing is built on clarity and consistency, growth follows.